Hi! I’m Demietra. I'm here to transform your brand story into sales.
YOU’RE READY TO EXCITE YOUR AUDIENCE!
You’re an innovator with a cause to promote.
You speak tech language. But marketing writing isn’t your specialty.
You have a noteworthy personal journey. It’s time to transform it into a page-turner.
LET’S SPEAK TO THE PAINPOINTS OF YOUR READERS!
I’LL HELP YOU GET THERE.
Secretly, I always wanted to be an author. And I always used writing as a vehicle to transform my own life. For years, I stayed in an unfulfilling relationship with my daughter’s father to project a “family” image. But we were totally incompatible and lived separate lives. I eventually left. I acted on purpose.
I relied on therapy to reset my mindset.
I LEANED ON WRITING TO CREATE A NEW STORYLINE!
Throughout my career, friends and colleagues would seek me out to get writing advice. One time, a friend asked me to pen her memoir. What an honor! I had the most exhilarating time transforming our notes and interviews into a captivating story. She decided to put our work on pause, but all was not lost. I found my knack: I loved leading a feature length writing project!
So, I further studied content marketing + ghostwriting + memoir writing. I joined a professional network and learned from marketing experts. Eventually, I landed gigs writing blog posts in personal finance and human interest.
I desired to become a full-time marketing writer.
But this required a career pivot.
I worked in finance, client relations, and sales for 20 + years. I spearheaded countless high-profile initiatives and excelled at managing nine-figure portfolios. But, at the same time, I grew tired of suppressing my creative energy.
I could have more impact
by connecting data to a
human story.
You have a message to share. And I’m excited to help you define, develop, and document your voice.
I'm passionate about helping women business owners and executives unite their brand story to profits!
As a ghostwriter, I'm an expert listener.
Before I start any project, I meet with the client and ask key questions. When working on longer packages, we may have to chat a few times.
I rely on these meetings to get accustomed to a client's personal style. I pick up on their lingo. Clients tend to repeat + punctuate certain words. I've trained my ears to detect these phases, oftentimes they reflect the client's brand values.
Like a baker, I stir the ingredients together: I combine my industry knowledge + the client's source code. Then, I write custom content.
What is GHOSTWRITING?
Much like any other copywriting gig, a client will contact me about a writing assignment. Though as a ghostwriter, I wouldn't get credit for the work.
However, each case is unique. Some clients approach me with a rough draft, others have only voice notes.
We'd agree on the expectations: Will this progress into a co-authoring process, lean more towards an editing relationship, or will my role remain confidential?
In any case, I approach ghostwriting as a zestful collaboration + fun partnership + lively opportunity to translate experiences into brilliant stories!
Why Do I Ghostwrite?
I love storytelling. I'm delighted to soak up a client's back story. Other writers might say, "But you don't get a byline." This is true. However, ghostwriting is only part of my portfolio, AND, I get access to influential and high-impact people.
I find their stories to have universal appeal. The best part is: I get to discover their "pivotal" moments and study how they adapted. I like to hear about their insecurities, disappointments, drive, and determination. This enriches my own personal growth. Plus this allows me to share intriguing stories with readers!